Have you heard time and again that you must have clarity in your goal /purpose /dream /destination?

I’m sure the answer is yes.

I’m also sure you intuitively know that in order to achieve what you constantly dream of – your WHY is the emotional driver – the only real leverage – which will ensure your achievement of your dreamed for outcome.

Problem is – your WHY might not be what you believe it to be and without a compelling and effective WHY – your dreams will remain your dreams. (Some people want to keep it this way).

Wouldn’t you love to know?

Either way you’re a winner because if you bring your WHY along and your WHY stands up to having a little intense light shone upon it – BRILLIANT – it’s serving you. If not – BRILLIANT – you can ditch it and seek an effective WHY